Marketing proverbs

Page 4

◆ Women who love themselves are threatening; but men who love real women, more so.

- Naomi Wolf99

◆ More people are leaving TV behind to read my books than ever before. In the last year alone I gained over two readers (three, to be exact). So I'd like to take a moment and say thanks mom, dad, and kidnap victim I keep chained in the basement.

- Jarod Kintz99

◆ Advertising is legalized lying.

- H.G. Wells99

◆ Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.

- Naomi Wolf99

◆ A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.

- Naomi Wolf99

◆ Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

- Steuart Henderson Britt99

◆ The beauty myth is always actually prescribing behaviour and not appearance.

- Naomi Wolf99

◆ The best ideas come as jokes. Make your thinking as funny as possible.

- David Ogilvy99

◆ A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?

- Margaret Atwood99

◆ Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why should his reply have such exaggerated power? And it does. He does not know that what he says will affect the way she feels when they next make love. She is angry for a number of good reasons that may have nothing to do with this particular man's intentions. The exchange reminds her that, in spite of a whole fabric of carefully woven equalities, they are not equal in this way that is so crucial that its snagged thread unravels the rest.

- Naomi Wolf99

◆ Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.

- Naomi Wolf99

◆ What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

- Joni Rodgers98

◆ Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?

- Alain de Botton98

◆ Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.

- Thomas Gad98

◆ The world is cheapened when everyone sees it with a marketers eye.

- Lucas Conley98