Advertising quotations
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- Brené Brown99◆ Advertising is the modern substitute for argument; its function is to make the worse appear the better.
- George Santayana99◆ Health makes good propaganda.
- Naomi Wolf99◆ On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
- David Ogilvy99◆ A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.
- Naomi Wolf99◆ It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.
- Brené Brown99◆ Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.
- Naomi Wolf99◆ What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?
- Naomi Wolf99◆ For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children has begun to be shaped in response to cues that are no longer human. Nothing comparable has ever happened in the history of our species; it dislodges Freud. Today's children and young men and women have sexual identities that spiral around paper and celluloid phantoms: from Playboy to music videos to the blank females torsos in women's magazines, features obscured and eyes extinguished, they are being imprinted with a sexuality that is mass-produced, deliberately dehumanizing and inhuman.
- Naomi Wolf99◆ Today a woman must ignore her reflection in the eyes of her lover, since he might admire her, and seek it in the gaze of the God of Beauty, in whose perception she is never complete.
- Naomi Wolf99◆ What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.
- Naomi Wolf99◆ When [beauty pornography is] aimed at men, its effect is to keep them from finding peace in sexual love. The fleeting chimera of the airbrushed centerfold, always receding before him, keeps the man destabilized in pursuit, unable to focus on the beauty of the woman--known, marked, lined, familiar—-who hands him the paper every morning.
- Naomi Wolf99◆ The superior man understands what is right; the inferior man understands what will sell.
- Confucius99◆ The attempt to force human beings to despise themselves is what I call hell.
- André Malraux99◆ Our consumer culture is fed by an increasingly sophisticated advertising industry that likes you, friends you, follows you, adds a plus to your life and then turns up the volume on your inadequacies. It feels like we are exchanging real relationships with real people for fake relationships with corporations. Corporations that build real relationships between people who discover a common connection through their product will thrive in a healthy way.
- Leon Lazarus99
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